Why IQ Media?
Firstly, because we are part of The Smarts group!
Further, IQ = intelligence quotient: a number meant to measure intelligence. However, once the standard measure of human mental capacity, nowadays it is widely controversial. And so is media: measurable, but still hard to quantify and often arguable. Nevertheless, it needs to be done in an intelligent manner – and this is how we do it.
IQ Media is a specialized media agency, offering a wide range of services in media research, placement and buying for traditional and digital channels. Among the main assets and differentiation points of the agency is the tailor-made approach to clients – tools, methods and resources are decided as per specific clients’ objectives and needs. Our close cooperation with some of the greatest creative thinkers on the market, namely The Smarts, further allows the creation of non-standard and working solutions for reaching the varying audiences of our clients.
What we do
The services offered by IQ Media cover media work in its entirety, from original concept to post-campaign evaluation. The services include:
- Market, target group and media analysis
- Setting strategies and plans
- Media activation, including materials delivery and coordination
- Implementation of planned campaigns
- Tracking the campaign’s progress in real-time
- Instant effect measurability and corrective actions, if necessary
- Post-campaign analysis and lessons learned